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Marketing to Men: Samsung’s Evolutionary Husband
The social webs have been full of chatter (nearly 10M YouTube views already) on Samsung’s new “Evolutionary Husband” spot. The ad is for Samsung’s Evolutionary Kit which can turn any TV into a Smart...
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4 Things Planning a Wedding Taught Me About Marketing to Guys
When it comes to weddings, things have changed over the years, especially in the role that men play. Not all wedding outlets have adapted to the changes that have occurred. Millennials, in general,...
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4 Tips for Marketing to Millennials
Millennials. Everyone loves to hate them. Do the words narcissistic and antisocial come to mind? I’ve heard these terms associated with millennials, time and time again, most recently in Time...
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Making the Most of Pinterest
Months ago, I perused Pinterest in my free time. I had about 200 followers to the 150 I was following. My boards were a haphazard distribution of things I sort of care about. From my pathetic attempts...
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5 Tips to Boost Your Social Media Efforts
Ever wonder how much time you should spend on social media to promote your business? Turns out, its not so much about how much time, it’s about how the time is spent. Not every company can have a...
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Samsung Hones Right in on the Tech Savvy Dad in their New Galaxy Spotlight
After weeks of ads targeting the cool, young anti-iPhone folk, Samsung switches it up to target the new dad. No matter how cool you are pre-baby, most fathers would be the first to admit that their...
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6 Marketing Strategies for Cash Strapped Startups
Everyday consumers are inundated by brands fighting for their attention. Marketing your startup in today’s economy is difficult, but there are things you can do to make the most of your marketing...
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Oreo’s Sweet Spot for Father’s Day
Oreo’s new Wonder-filled campaign really aims to pull at dad’s heart strings in its lastest spot-and no father even makes it onto the screen! That’s a first for a dad-centric ad. The premise for this...
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Facebook’s Updating Ads; Removing Sponsored Stories
Facebook has announced that it’s getting rid of Sponsored Stories, among other Ad Features, in hope to streamline their products. Over the past year Facebook has been gathering feedback from marketers...
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On Vine Yet? Vine Surpasses Instagram in Twitter Shares
Still feeling hesitant about sharing a six second looped video? Perhaps you should reconsider. On Friday June 5th, there were more Vine shares to Twitter than Instagram Photos. Topsy Analytics reports...
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